Knowing the right way to promote your business can be a pivotal decision that you will have to take. By referring to the experts in this field, you will understand clearly that every channel of marketing has its own speciality and can be used in a way that helps to achieve business goals. You can choose to rely on a press release distribution service that provides you secure media coverage while reaching out to your target audience with efficacy. But then again, social media allows you to connect with your audience on a more personal level, rapidly through relatability. So which one should you choose?

Social media has the largest database of active users globally, about 4.95 billion users. This means that social media can truly be a great way to connect with your clients. But there are unavoidable aspects of press releases that can help to boost your business online. Verified credibility, maximum coverage, targeting features and more - press release distribution has its own myriad of benefits. 

We here at Branding Experts can clearly see how businesses struggle to decide which marketing tool to take on, often having a hard time trying to balance the approaches. In our experience, press releases provide long term credibility and benefits. Social media, on the other hand, is a very dynamic platform where everything can be forgotten easily, but nevertheless, using it has its own perks! You can build a connection with your audience often instantly and educate them about your product or service. 

Now, the main question is: Which is right for your business, and how should you prioritize each channel? In this article, we’ll explore the strengths and weaknesses of both press release distribution services and social media, providing research-backed insights to help you decide the best strategy for your brand.

What is a Press Release Distribution, and How Does It Compare to Social Media Marketing?

Before we dive into the strategies that will work best for your business, it’s important to understand the unique role that both press releases and social media marketing play in every modern multi-level marketing strategy. Both approaches serve specific purposes, catering to the kind of audience which is more likely to be attracted to your marketing efforts. 

What is a Press Release Distribution?

A press release is a formal, noteworthy announcement that a business sends to media outlets to gain positive coverage. These announcements can be regarding any official news that the brand needs to communicate to the general public. Press releases are typically distributed through a press release distribution service that connects businesses with journalists, bloggers, and news outlets across a wide variety of sectors.

By releasing PR, brands aim to gain credibility and authority in their niche. Being published on multiple channels also allows them to have a stronger SEO presence as well, boosting your business’s presence far and wide. When using PR as a marketing strategy, another aspect turns out to be very helpful. Press releases are published on news websites which are often considered authoritative domains, boosting the ranking factor even further. Hence, most marketers prefer using PR as one of the quickest ways to gain credibility online. 

What is Social Media Marketing?

Social media marketing refers to the use of platforms like Facebook, Instagram, LinkedIn, and Twitter to promote a brand, product, or service. This approach focuses on real-time engagement with audiences and is designed to build relatability and community. Social media marketing allows businesses to interact directly with their customers through posts, comments, and direct messages, creating an ongoing dialogue that fosters loyalty and brand awareness.

Unlike press releases, which offer one-way communication, social media thrives by allowing your audience to connect and interact with you regarding the product and business. Businesses can receive immediate feedback from their followers, and through likes, shares, and comments, they can gauge the effectiveness of their campaigns. Social media is particularly useful for creating buzz around events, promotions, and announcements.

However, while social media offers immediate engagement, its algorithms often limit the organic reach of posts, making it necessary for businesses to invest in paid promotions to ensure their content is seen by a larger audience ​(Newswire) ​(Neil Patel).

The Main Difference Between Press Releases and Social Media Marketing

• Press releases can be seen as a significant and professional tool that help brands build credibility and ensure that the brand’s target audience is engaged in the right way with the things that are happening at the brand that they are buying from. They also help build authority and ensure that the brand value is highlighted alongside the product or service that the business is propagating. 
• Social media brings in more real time engagement and helps brands communicate with their target audience, often helping to upsell and specific product or service through influencers, relative posts and more. Social media marketing is thus an amazing way to build a brand’s user base effectively. The user base a brand creates on social media is always engaged, thus responding to the newest marketing tactics effortlessly. 

Press releases are invaluable for positioning a brand as a trusted leader, while social media excels in fostering direct, relatable connections with customers. Here is a comprehensive table that segregates aspects of press releases from social media marketing and its effect. e

Pros and Cons of Press Releases

Knowing the playing field is of utmost importance if you are ‘playing to win’. Hence, before you put your money on any specific marketing technique let us look into the pros and cons of each marketing channel and how it can affect your business decisions. You may also understand in the course of this article that both marketing channels have varied effects on the way a brand develops. Using or enforcing the right marketing channel at the right time and opportunity can be the prime difference that your brand makes in the market. 

Press release distribution still has the center stage in the credible media coverage domain. That means people still trust press releases and popular platforms which help brands to communicate with the general public. While taking any marketing step, press releases can be the basic way that your audience gets to know about it including offers, deals, coupons and sale events. These are the main sectors which can help your brand sell more of its products and services and thus providing the right media coverage can be the secret sauce to your marketing success. 

Pros of Press Releases

1. Credibility & Trust
   Since press releases are distributed to credible sources, it promotes your brand’s authority to the right audiences in the right places. When people start seeing your brand’s news being covered by every reputable media outlet it promotes brand trust. When a predominant media outlet covers the story of your success, people tend to follow into your narration, connecting directly to the brand’s value with trust and faith.
   According to PR Newswire, businesses that frequently use press releases to announce milestones or product launches are more likely to be perceived as trustworthy by both the public and industry peers ​(Newswire).
   
2. SEO Benefits
   One of the biggest advantages of press releases is the massive SEO impact. Press releases published on high-authority news sites provide valuable backlinks, which help improve your website’s search engine rankings. For example, companies that distribute press releases through platforms like Branding Experts or PR Newswire often see improvements in their organic search traffic due to these backlinks ​(Newswire). Because of the numerous trustable backlinks that are on the website, SEO gets a boost like no other.
   
3. Broader Audience Reach
   Through press release distribution services, businesses can reach a wide range of media outlets, journalists, and industry experts. This allows your news to potentially be featured on prominent platforms, giving your brand a much broader reach compared to social media, where organic reach is often limited.
   
4. Long-Lasting Impact
   Unlike social media posts, which can have a short shelf life, press releases provide long-term visibility. Once published, they can be referenced for months or even years, allowing your business to reap benefits over time. Press releases also grow their benefit in time. People can easily recall when a certain brand was featured on any famous online magazine or reporter. Hence, if you are looking to spread brand awareness for the long run, using press release distribution services in the right way can help you to gain the kind of media coverage that you are looking for.
   

Cons of Press Releases

1. Cost
   One of the basic problems with having a long running PR distribution campaign is that it is very costly. Press release distribution can be expensive, especially when using premium distribution services. Companies may need to invest in professional PR writers, distribution services, and potentially even media relations experts to get the best results. For smaller businesses, these costs can be prohibitive. In such a scenario, Branding Experts bring in expert packages for startups and small businesses to run an amazing PR campaign that helps them to establish their space in the market.
   
2. Slower Results
   While press releases can build authority, they typically don’t generate immediate engagement. Media coverage may take time, and the long-term benefits often come after the news has been picked up and circulated by relevant outlets. That is why it is important to have a constant PR outlet that allows you to periodically build trust through a reputable channel. It is thus recommended to hire a press release distribution service that can help your brand to recognize the right PR channels to tap for the best results.
   
3. Limited Interaction
   Press releases are mostly a one-way communication tool, limiting them in terms of customer interaction and user retention.  While they are excellent for announcing significant events or milestones, building trust on the brand value, they don’t offer direct interaction with your audience, unlike social media, where you can engage with your followers in real-time and resolve any issues that they might have. 

Pros and Cons of Social Media Marketing

Now, let’s take a look at social media marketing, the most viral marketing channel of our time. While social media doesn’t always offer the same level of credibility as press releases, it excels in creating engagement, relatability, and rapid feedback. With billions of users across multiple platforms, social media offers immediate, interactive opportunities for businesses to connect directly with their target audience.

Pros of Social Media Marketing

1. Immediate Engagement
   Social media allows you to interact instantly with your audience in real-time. Imagine being able to get to the pain points of your customer directly, through humor and sometimes through thoughtful videos. Social media can be an excellent place for your business to take shape as a brand in the public’s eyes. Through likes, comments, and shares, businesses can gauge public interest and sentiment immediately, making it an effective tool for customer feedback and engagement.
   
2. Cost-Effective
   Social media marketing is generally super budget friendly. Even if you consider working with a horde of influencers to promote your product, it is usually less than what a long drawn press release campaign would ask for. With free posting options available on platforms like Facebook, Instagram, and LinkedIn, businesses can organically build their audience without any upfront cost. However, boosting reach through paid ads is often necessary, especially with algorithm changes on major platforms​(Neil Patel).
   
3. Viral Potential
   A well-executed social media campaign can go viral, reaching a vast audience in a short amount of time. For example, businesses using Instagram and TikTok for marketing often capitalize on user-generated content (UGC) or viral challenges, which can generate millions of views and shares​(Newswire). When you entice your audience to engage with your products and services it increases the confidence of other people to do so as well. Hence, when people see your customers coming into your Instagram store and leave with a big smile, they might want to get a piece of that happiness for themselves.
   
4. Relatability
   Social media creates a sense of relatability that traditional press releases cannot. By interacting with followers through casual content, businesses can humanize their brand and foster a deeper connection with their audience. This leads to better customer loyalty and engagement.

Cons of Social Media Marketing

1. Limited Organic Reach
   
   Platforms like Facebook and Instagram heavily restrict organic reach through their algorithms, often requiring businesses to pay for ads to reach a broader audience. This can be frustrating for companies that rely solely on organic growth ​(Neil Patel).
   
2. Short Shelf Life
   
   Social media posts tend to have a short lifespan. While press releases can remain visible and searchable for a long time, social media posts quickly get buried by new content. To maintain relevance, businesses need to continuously create and post fresh content.
   
3. Over-Saturation
   
   With millions of businesses vying for attention on social media, it’s easy for your content to get lost in the noise. Without a strong strategy, posts can go unnoticed or fail to generate the desired engagement.

When to Choose Which Platform?

Now that we’ve explored the pros and cons of both press release distribution services and social media marketing, the next logical question is: When should you use each strategy?

When to use Press Releases Distribution:

1. We would suggest using press releases to mark milestones for your brand. Like making a significant announcement about a product launch, partnership, or financial news pertaining to the company’s growth and development.
2. While establishing long-term credibility and trust within your industry, press releases can play a crucial role and boost you into the expert space that you are looking for.
3. SEO benefits that are long term can be difficult to gain. However, if you’re looking for SEO benefits that can help improve your website’s search engine ranking press release distribution may function as a magic tool. Though it might take some time before the content magic can begin.
4. Press releases can help you engage specific stakeholders, such as investors, industry insiders, or the media.
5. Press releases can also help you to designate your brand’s identity, voice and imagery to the general audience, increasing the chance of future clients. A person who is not looking for your services today, might not run through his life without ever needing them if they are already in your service domain.

Use Social Media When:

6. If you want to engage directly with your audience and get immediate feedback, social media is your man. Social media can fetch quick results in terms of brand awareness, lead generation and also reputation management.
7. If you’re promoting events, product updates, or content that benefits from real-time interaction, social media is a perfect platform which can target people based on their interests. 
8. Social media is one of the best platforms to build an online community where people can engage in real time. Use those broadcast channels on Instagram or create quirky pages for your brand on social media. Social media will immensely help you to make your brand more relatable to your target audience. 
9. You’re looking for viral potential or want to increase brand awareness quickly. When you make a piece of content that people can easily understand, relate and laugh to, netizens on social media platforms will help it to flourish instantly.

In Conclusion

When looking for the right media push, your focus on the marketing channel should depend on the kind of marketing goal you are looking to fulfil. With this article and the articles on our blog, we aim to provide readers the right kind of marketing knowledge to choose their way proficiently. The difference still remains in the way that each marketing channel is tapped for its potential. You need the right PR distribution service by your side to ensure that your PR distribution campaign is a hit. Simultaneously, having a good social media team which knows how to make and execute content should be considered imperative if you’re looking to connect with the audience on a more personal level. Social media can be largely helpful when trying to educate the customer, but a press release works better always when it comes to building trust for your brand, adding to its public value.

The thrill of launching a new business venture, feeling the accomplishment of solving a real world problem, these are the motivating factors that founders carry within themselves. All that every new business owner needs is the right team and systems that help them reach their target audience. Press release essentially is the process of helping this team reach the right audience throughout the target region. How does that happen? Let us explain.

Every press release distribution campaign relies on the credibility of the sources and the platforms, hence, your startup’s credibility will get an unseen boost by being on the right platforms. Press release distribution with the right service provider, helps you to tap all the news channels and outlets that your target audience frequents on. Another aspect of it is reaching the right audience without much of an effort. Most well informed audiences keep an eye on press channels and news sites to stay on top of every global update. If your business advancements can reach the same limelight, your brand will be known by the right audiences. 

Every startup founder feels the thrill of launching a new product or service. Thus to keep up with the regular struggles of the startup founder, press release distribution is undertaken by agencies to keep the flow of work from getting disrupted. Startup founders can easily rely on the right PR agency to bring them appropriate results from press release distribution campaigns. 

Best Press Release Distribution Services for Startups: Reaching the Right Audiences with Low-Cost PR

Getting noticed is probably the biggest challenge that every startup faces from the day of its inception. Being seen on the right platforms yields credibility and reliability for your brand and its product or service. It is very important that you have the right media coverage which reaches your target audience efficiently. 

Visibility of your product also depends on your competitors and how they have taken the Share of Voice for your niche. You need to gain topical authority and position yourself as the expert that you are in your field. In order to achieve that, PR distribution is by far one of the most efficient techniques. When your target audience finds your press release on reliable news outlets, people can believe your claim more and buy your product with less hesitation. 

The raw truth is, every niche is crowded with suppliers and providers hence fighting in the market is a must. This means that every founder needs to understand their USP and propagate it through the right PR channels. You can hire an optimum press release distribution agency that can help you gain the results that you are looking to acquire from your PR distribution efforts.

The Hidden Power of Press Release Distribution

Press release distribution had been unnoticed as a powerful tool for marketing startups. PR was considered a deal for the rich and powerful until the introduction of agencies like Branding Experts, who have made PR an accessible tool even for startups. Now, companies that are just starting out can also get on famous news outlets like Yahoo, Benzinga, and more through an agency like Branding Experts because you can avail 1200+ PR channels in an instant when you choose to use their press release distribution service.

People should know about the strides that you have been making in the industry. Press release distribution is the official and most effective way to get that message out to your audience. Every business founder must come around to understanding the power of PR, since it is significant to understand the business’s scaling factors. Growth of a company is imminent when their PR strategy seems strong and public relations also improve radically. That is because a good PR strategy boosts sales considerably by raising brand awareness and confidence.

Another aspect of press release distribution that you might overlook while skimming through is that it positions your business in the right way to the people who can authoritatively be your audience. 

Why authoritatively? Say you have a product which helps people execute mountaineering trips easily. When you put up the information regarding your breakthrough that is when experts of the mountaineering community would notice your product. Moreover, they might use it and start endorsing it to the people who follow them. This is marketing without investing anything extra, and we know that every startup is looking for some free marketing as a bonus!

We’ll take a deeper dive into the process, through which press releases act like secret weapons when it comes to syndicating and reaching out to your audience. We will take you through each step so you can understand how it contributes to your overall rankings. 

What is Content Syndication? Why is it crucial in PR?

The main reason why everyone is raving about press release distribution is the scope for content syndication. In simple words, when you put out a press release on a specific news media outlet, it gets syndicated across various regional channels and other subdomains, all of which give you more authority in terms of SEO rankings and topical authority.

What is Content Syndication?

As we have discussed before, content syndication is the process of distributing your content across multiple third-party websites to reach a broader audience. This strategy allows you to extend the reach of your content beyond your own conventional channels, ensuring that your message is seen by more people who might be interested in your products or services. It’s particularly useful for startups looking to boost brand awareness and drive traffic back to their own websites.

From our experience in PR, content syndication is a crucial tactic for amplifying your reach. Let us tell you how you can make most out of content syndication:

1. Republish on Trusted Platforms: Leveraging sites like Medium or LinkedIn helps you access larger audiences and build authority.
2. Utilize RSS Feeds: Automatically distribute your content to other sites, ensuring consistent visibility without extra work.
3. Create Strategic Partnerships: Collaborate with industry blogs for mutual content sharing, expanding your influence.
4. Guest Blog on High-Traffic Sites: This not only drives targeted traffic but also boosts your SEO with quality backlinks.

Why Press Release Distribution is Essential for Startups

When making business decisions for a startup, every decision counts as an important one. As a startup founder, understanding and curbing the wastage of resources can be the key to a long and sustainable business campaign. However, if you choose the path of press release distribution, you can enjoy several benefits with one single move. Let us tell you how:

1. Build Credibility: Imagine your investors opening their morning dose of online publications and seeing a news article which speaks about the amazing strides that you have been making? It would entice their confidence and make them sign that request for additional funds that you had just put out. There are several other ways that a person can build credibility for their brand, but nothing works better than a well-published online press release that is visible on a reputed news channel.
   
2. Reach a Wider Audience: Online news sites are visited by many people coming from diverse demographic sects. Hence, PR channels are the best place to promote your product or service to attract your target audience. It is in fact one of the most effective ways to reach out to more people at once.  Press release distribution helps you reach audiences that you might not be able to tap into through other marketing channels. It’s a way to extend your reach beyond your immediate network.
   
3. Drive Website Traffic: Nevertheless, you must have a website or a webpage where you educate your customer about your product. Having a running PR distribution campaign which is focused on getting a particular result, will surely drive more traffic to your website. A well-crafted press release with a strong call-to-action can drive significant traffic to your webpages as well, creating opportunities for lead generation and sales.
4. Boost SEO: Not showing up on search results when your audience searches for something similar to your product? PR distribution can be a quick solution for that. The new wave of startups in India has changed the current scenario, getting the right PR channels that can help you in a comprehensive way can be difficult. However, you will find PR distribution agencies in India which can help you to achieve PR domination at the right prices. Press releases published on high-authority news sites can provide valuable backlinks to your website, improving your SEO and helping you rank higher in search engine results.

Finding the Right Press Release Distribution Service

By explaining the purpose and power of press release distribution, we can easily perceive the kind of result a proper PR campaign would yield. Hence, availing the right PR services by strategizing your releases is an important thing to plan. To obtain the best ever results, you must have the right PR partner that can navigate you through the intricacies of the press world.

All that’s left is to find an amazing press release distribution service and let them do their magic. But in order to choose the right PR agency for your needs, you must consider the below-mentioned factors.

1. Look for Reach and Targeting: The most primary thing to notice and judge is their reach and ability to target the required channels. The best services offer extensive reach and the ability to target specific industries, regions, and media outlets. This ensures that your press release gets in front of the right audience giving you the most effective results.
2. Check for Industry Expertise: Some services specialize in certain industries, such as tech or healthcare. If your startup operates in a niche market, choosing a service with industry expertise can be invaluable.
3. Evaluate Reporting and Analytics: A good distribution service will provide detailed reports on the performance of your press release. This includes metrics like media pick-ups, audience reach, and engagement, so you can measure the effectiveness of your campaign.
4. Consider Customer Support: As a startup, you may need guidance on crafting the perfect press release. Look for a service that offers strong customer support, including editorial assistance and advice on best practices.

The Takeaway: Don’t Let Your Startup Stay in the Shadows

Press release distribution is more than just a marketing tactic—it’s a powerful strategy that can propel your brand into the spotlight, bringing in sales and brand awareness simultaneously. Whether you’re announcing a product launch, looking for funding, or sharing a company milestone, a well-executed press release ensures that your story reaches the right audience.

Key Points to Remember:

• Visibility is Key: Press release distribution ensures that your brand’s achievements and announcements reach a wider audience, boosting your visibility.
• Strategic Growth: Incorporating press release distribution into your marketing mix can help drive brand recognition, credibility, and customer acquisition.
• Targeted Reach: A good PR distribution service targets the right audience, ensuring your message gets in front of those who matter most to your business.
• Measure Success: Effective PR services provide detailed analytics, allowing you to measure the impact of your press releases and refine your strategy accordingly.

By leveraging press release distribution, you can ensure your start-up doesn’t stay in the shadows but instead thrives with increased recognition and trust from your target market.

When you surf online, several articles and blogs might be coming your way, letting you know about various brands, businesses and information. Similarly, you can also make your brand the talk of the town, by creating online publications on major platforms. All you need is a PR distribution service that can tap the network of which your target audience visits. For example, if your product or service pertains to businesses or processes involving it, you should publish on a platform like the Business Insider, Business Standard, Economic Times etc. However if you are publishing for an apparel brand, fashion dailies would be a great choice. It will be up to your PR distribution agency to analyze and choose the right platforms for your press release distribution campaign. This article will help you to understand the meanderings of the world of PR and how to reach the best platforms in the world for PR distribution. 

What is a PR Distribution Agency? How Are They Important?

A PR distribution agency is a business entity that helps you write and publish press releases on verified, reputable online platforms, helping you to reach more audiences while establishing your brand’s authority. In simple terms, PR distribution services allow you to send out your press releases to known media outlets for publication. Why are press release distribution services important? Let us discuss below:

• Extended Reach: With a popular PR distribution service you can massively increase your brand’s reach. It also helps you build strong awareness regarding your brand within your niche. 
• Reputation Building: PR distribution highly contributes to your brand’s authority. Whether or not you are an expert in your field can be determined through the press releases that you decide to publish. 
• Niche Targeting: Another great advantage of using PR distribution for public outreach is that it reaches the audience that is already interested in what you are selling. That means, the people who are receiving a link to read your article are most likely to be interested in your offering. 

With supreme PR distribution and a marvelous public relation outreach strategy, it is very much possible for your brand to become the talk of the town. Let us check out the process of putting up your press release on reputable platforms. 

How to Get Published On Popular Sites Like Yahoo Finance!

Now we come to the main point! Reliable platforms like Yahoo, Forbes and others have certain requirements that need to be fulfilled before you can put up your press release on their platforms. We have briefly explained how press release distribution works, below:

Step 1: Write Your Release

You need to write a compelling, news-worthy press release that can truly connect with your target audience. That will make your press release effective and streamlined. Writing a good press release is essentially very important to get approved by the platform that you wish to be on. 

Step 2. Reaching Out To Media Outlets

Next, you will need to reach out to the effective media outlets like news channels, online publications, etc. and submit your press release. The editors at these PR distribution platforms will then analyze your content and tell you about any required changes. 

Step 3. Making it Appropriate

Several optimization factors need to be kept in mind while your press release is getting published. Ensure that the press release has a sound SEO score and its readability is also high. News, or articles are read by people to imbibe information thus making your press release rife with data is a must. 

Step 4. Getting It Published

Putting up press releases might cost you money, thus having a PR distribution agency that can negotiate a comfortable price for you is always highly recommended. Below, we have spoken about a PR distribution service that can help you seamlessly get on Yahoo and 300+ other online platforms. So read on. 

Branding Experts - The Quick Path to 1200+ Online Publications (Including Yahoo)

When dabbling in the field of PR, you must have a guiding hand that helps you navigate through all its intricacies. Branding Experts is the right choice for all your PR distribution needs if you are looking for an overall support that helps you to get results. They have more than a decade of experience in press release distribution and online publications, amassing a worldwide network of media outlets that can be used anytime to put out press releases. In the field of PR distribution, you will find very few agencies that allow you flexible packages and Branding Experts is one of them! Here are some of the major highlights of this PR distribution service. 

• Reach the Most sophisticated Platforms With Ease
• Over 1200+ popular websites
• Get featured on Yahoo with 8+ syndications
• Fastest turnaround time (TAT)
• Quick customer support

When you have a service which allows you to seamlessly put up press releases, you can concentrate better on your PR strategy and make changes that give you results. Now that you know why Branding Experts are the masters in their field, let us tell you the basic advantages of having a PR distribution service like them on your marketing team’s side. 

• Additional Support Services: Your press release might need some extra boost to reach the heights that it deserves. Branding Experts present a host of amazing services like email marketing, social media marketing, crisis management and reputation management. This makes them stand out in the PR market. 
• Creating Engagement Through Content: You can also rely on Branding Experts to get the best press release content that entices your audience, leaving them wanting more. You can easily attain total domination in your PR distribution campaign by having the right content published.  
• Analysis & Tracking: Branding Experts also provides you a comprehensive report that lets you know about the performance of your press releases. This will surely help you to adjust your strategy appropriately. With their team of digital marketing experts, Branding Experts aims to provide a whole PR distribution experience through their stellar services.

When you have such a PR agency at your disposal it becomes very easy to target and monetize any specific market. Your organic traffic also goes up, finally contributing to your bottomline. All you need now is a PR distribution service which matches your needs and Branding Experts can surely be a great choice for any of your requirements. 

Conclusion

The dynamic realm of PR distribution is evolving constantly, thus having the right PR partner can be a gamechanger for your brand. This article helps you understand how to choose the partner that can help you reach more platforms and syndications. If you choose to take up Branding Experts on its offer, we are sure you will be executing a marvelous PR distribution strategy that brings you true returns on your investments.