You can list thousands of reasons why you need digital marketing in today’s age. Well, to begin with, it is necessary for your business to be known and understood. Without the efforts of modern marketers, selling products online can become a vexing challenge. Hence, driving traffic to your website or brand can be the key element to having a successful sales campaign and let’s face it, we all need that money! When you hire a marketer, they are faced with the inevitable question – how to get more traffic to your website! This article might be of help to you, since you can now get your hands on 7 foolproof strategies to increase website traffic radically. 

Since the dawn of modern digital marketing, people have understood and used its power to draw millions of dollars in conversions. However, now the market has become cluttered and saturated because of the widespread use of digital marketing techniques, the only way to stand out is to have a unique outlook and approach to marketing your product. By driving up targeted digital traffic, you can easily achieve your marketing goals. 

This article encompasses some really strong strategies that you can use to boost your digital traffic and establish digital domination. Use a mix of these strategies and in accordance to your business needs (we will explain that later as well), and your business will be more visible online to the right demographic.

What’s Digital Traffic?

Digital traffic refers to the visitors who are arriving at your website or web pages, leading to the acknowledgement of your product and offering. Once a person gets to know about your service or good in its entirety, making a decision about its utility is up to them, but this whole process begins with them coming to your webpage. Hence, increasing traffic that is directed towards your website is of utmost importance. 

Increasing traffic can only be done after understanding the channels that traffic comes from. These channels are regularly used by everyone, but their ability to serve your marketing purpose is left unknown. Let us check out this list of sources that digital traffic comes from. 

1. Organic Search Results: When a person is searching a query related to your niche, your company must show up on the search result page. 
2. Social Media Traffic: Social media is a quick way to tap a huge network of traffic which can be redirected to your website effortlessly. 
3. Paid Advertising: Advertising is a great way to increase website traffic since it allows you to reach your target audience. With modern advertising tools, your ad campaigns can be area specific, or filtered based on demographic basis. 
4. Referral Traffic: Word of mouth always plays out well! When your website provides something unique, your visitors will alert other potential audiences to go to your website to check it out. This invariably increases your website traffic exponentially. 
5. Direct Traffic: Traffic that reaches your website from external sources via your website URL are called direct traffic. This also includes link click from PDF files or external fliers.

Now that you understand where your traffic might come from, let us delve into some major concepts that need understanding.

Quality Vs. Quantity – Why Having Better Leads Is More Important than Having More Leads?

The common misconception on the internet is that having more traffic is always better. It is recommended by us to never dwell in vanity metrics and understand the quality of your traffic. Having a niche based traffic inflow can be significant to your brand’s bottom line. People who are already interested in your domain expertise are more likely to become your customers. 

You need to decide upon your ICP, before you can begin to understand the quality of leads. ICP is simply the ‘Ideal Customer Profile’ for your product or service. It refers to the stratum of people who are the ideal customers to buy your product, providing them immense value. Once you know the kind of people who are your perfect customers, you can start appropriation on your website to meet the ICP’s demands and  expectations. Here are some of the reasons why having quality traffic is better than having purposelessly more traffic. 

• Your targeted traffic is most likely to buy your proposition. 
• The ICP will be able to relate to your website’s content better.
• Visitors who are looking for a service will have genuine questions and will explore avenues of your product’s use case. 
• Your target audience will spread the news about your product or service faster than any other marketing channel. Just make sure your content is that good!

Analysing Your Results!

Knowing the result that your efforts are yielding can be a very important aspect for your digital growth. To increase digital traffic, analysing your website visits, bounce rate statistics, etc. can help you find the issue with your content and fix it, allowing your website to resonate better with your target audience. With the advent of modern digital media, we have also devised some tools that can help you understand the statistics of your website, resulting in actionable motives. 

Let us tell you a bit about some of the tools that can help you measure and analyse the digital traffic that you have been drawing towards your company.

Google Analytics

This is undoubtedly the most powerful tool that can help you analyse digital traffic effortlessly. You can keep a track on every aspect of your website and how your website visitors are behaving while they are on your pages. Observing behaviour patterns can help you recognize blind spots in your content which is deflecting people from the rest of the site.

Other Tools For You!

Even though Google Analytics can provide you with enough insights, some other paid tools can provide you with some specialised metrics that can really affect your digital traffic. Let us explain how – When you know the exact parts of your website which attract more visitors, you can think of a way to strategically place a CTA which increases your conversions. Using such innovative techniques keep your user retention rates up, allowing you to hold on to visitors that come to your website. Here are some other tools that can help you understand specific aspects of your website’s performance. 

1. Matomo: Claiming to be the best alternative to Google Analytics, Matomo provides a comprehensive tool for analysing your website’s traffic and its demographic. Matomo has been making waves in the digital marketing industry because of its segmented packages for all kinds of website analytics. 
2. Clicky: Clicky is a simple yet powerful platform to know about your site analytics. Clicky’s philosophy is to promote simplicity alongside feature-rich analytics, making them a great choice if you are a bit old school. 
3. MixPanel: If you are looking for analytical data for your product, MixPanel should be your first choice. With their cumulative user behaviour analytics and engagement tracker can give you objective insights to work upon. You can perfect the flow of your product or service, collaborate with teams and have a clear understanding of what people are not liking about your product. This is a very powerful tool for marketers and developers, beaconing to the positive changes that can be made to your website. 
4. Adobe Analytics: When looking for an enterprise-level solution to your digital traffic measures, Adobe Analytics can be a gamechanger for your brand. Adobe brings to the table a full-scale software for understanding user behaviour on your website. Providing multiple options for attribution, allowing you to make better decisions regarding the trajectory of your website.

Here are the 7 techniques to increase website traffic

Though there are hundreds of ways to promote your digital traffic, knowing each method and its intricacies can allow you to implement a unique plan to increase your website traffic. There are several factors to consider while creating a website so people and search engines might find it useful. Incorporating such elements and factors can be the leading reason for your website traffic to flourish. This article is written with the purpose of providing 7 stellar strategies or techniques that can help you increase website traffic efficiently. Let us check them out.

Resource Giveaway From Social Media

Everyone enjoys a bit of extra resources like free templates, checklists, tools, etc.; something that can be helpful later. Our cool new tip is to provide links to lead magnets on your social media page, to draw in more visitors to your website. There are a few advantages to this, let us explain.

Advantages:

• Niche Targeting: Social media is probably the best tool for targeting your optimal audience. Hence, placing a link to some great resource on your social pages will attract people who are in a specific phase of their customer journey. It’s an easy way to segment your audience and pitch them in a way that affects them the most. 
• Intention Filtering: When a person clicks and goes to your website, they will either just download the resource and leave, or check out your website for a while. The people who leave are bygones, the ones that roam around your digital space are your prospective clients. Thus using this technique allows you to analyse the customer’s buying intent more accurately.
• Traffic Boost: Inevitably, providing a link on social media is a quick way to increase the digital traffic that reaches your website, providing newer avenues for lead generation, sales and more!

You can plan and organise giveaways that inspire engagement and create a sense of belonging to your brand. We suggest using this technique as a new player in the market or while launching a new product as an existing entity in the marketing industry for maximum impact.  Some common free resources that people give off on the internet are mentioned below for your reference and understanding. 

• Templates: Have a creative or technical process down in a system? Give it to others by creating a template! You can provide content templates, design templates, management templates, etc. which can be used by other people to execute their plans. 
• Starter Packs: Do you know all the essentials required to start off on a specific creative journey? Make a bundle with all the necessary fundamentals and put it out for your loyal following. 
• Ebooks: Being an expert in your domain, you can choose to share a bit of your expertise through an eBook. Create a structured book that explains and solves a problem that your target audience might face and people will click through to your website like you’re selling hot cakes!
• Checklists: This last one is a great resource for people who like to stay organised. Checklists allow you to keep an eye on every last detail that needs to be incorporated in your work. If you have a personal checklist that you abide by, and it has worked well for you, chances are that it would work wonders for your target audience as well.

Mail Invite To Your Website

Email marketing is considered one of the mightiest weapons in a marketer’s arsenal. According to the Demand Gen Report 2021, 53% marketers have reported email marketing as the best tool for early stage lead generation. You can get your hands on a set of genuine leads in your market segment and start pitching them via email. With the right kind of email copy and strategy, you can drive immense traffic to your website quite easily. You can learn how to set up an email campaign for sales, marketing or other business functions, including boosting up your digital traffic. 

Quick Tips to Write Compelling Emails For An Email Marketing Campaign

Here are some quick tips that can help you keep your email copy concise, meaningful and effective. 

• First Impressions Are Important: Ensure that your email has a proper subject line which comprehensively tells you about the email and its purpose. How you begin the email is also very important. If your email starts off in a boring tone, chances are, people might not be enticed by it. 
• Hookline in The Beginning: The email should start with a bang, making a mark on the reader’s psyche. When you start with a strong statement or a fact, it engages the reader’s mind, captivating them till the end of your email. 
• The Art of Persuasion For Your Body Text: Your body text should be meaningful, informative and relatable to your target audience. Talking about the solution that you present can be an effective way to drive people to your website. In simple terms, write a body of text which makes the person wonder about the true power of your product or service. 
• CTAs Above All: Craft compelling CTAs that drive your audience wild. It should disable them from resisting your beautiful offer. Add CTAs that relevantly call out to your target audience. The importance of CTAs cannot be overemphasised, trust us, good CTAs can drive up your digital traffic extremely. 

Cross-Platform Sharing – Smart Way To Grow Your Digital Traffic

Sharing across the various different platforms is a smart technique to give your audience what it likes through diverse outlets. Sharing your website content through channels like social media, guest blogs, etc. can allow you to maximise your reach considerably. Every digital marketer across the globe probably recommends this technique. There are some comprehensive advantages of sharing your content across different platforms. 

Advantages of Cross Platform Sharing:

• Best Way To Repurpose: The most amazing aspect of cross platform sharing is the ability to use the same piece of content in various formats. This saves you time and effort to continuously dig up new ideas and produce the content that is required. For example, blogs can be repurposed into case studies, social media posts for one platform can be modified and used on other platforms. Another advantage of this technique is that it maintains your audience’s relatability across all platforms, strengthening your brand image immensely. 
• Sky-high Engagement, Incoming!: When you share across platforms in the respective formats, your audience engages with it on a different level. Let’s say you just shared something on Instagram, after a couple of days your viewers on X can see the same post on the platform, but in a different format, they instantly get a second chance to engage with your content, which most people tend to do. This is the reason why cross platform sharing has been a very effective method to boost digital traffic. 
• Improved Rankings: Yes, that’s true! Links from your social media that lead to your website can indefinitely increase your search engine rankings. This is because the search engines sense a more authoritative presence across the internet. 
• Build Your Own Community: When people get to see and enjoy the same content across platforms, you garner a relationship with your audience, which when nurtured well, results in a strong community that understands your product or service. 

Hence, using such a simple technique to boost your digital traffic should be a natural move for your website. We can assure you that this technique, when executed consistently, can yield results beyond imagination. Now let’s move on to our next quick trick that reveals a real efficient hack to get more digital traffic.

Influencing Your Audience – Swaying the Opinion At Large!

Influencer marketing is perhaps one of the most efficient ways to drive people to any online location. Whether you want people to download your app, visit your website or maybe even just follow you on social media, influencers can yield quick results, given the right motivation. When you work with an influencer, keeping your objectives straight is an important task. You must clearly have in mind the output that you are looking to obtain from your collaboration. 

Tips & Tricks To Get More Efficient Results From Influencer Marketing

As it is like with all kinds of marketing, maintaining certain parameters and guidelines can be the key to an uber successful campaign. Let us go through some stellar tips and tricks!

• Knowing the Objective Well: Before starting off the collaboration, ensure that your goals and objective with the specific influencer marketing campaign is clear. Knowing your goals will help you optimise your tasks related to promoting your product via influencers. Another aspect of goal creation is knowing the feasibility of your plan. Setting unattainable and unrealistic goals can result in unwanted disappointment and demotivation. You would surely want to avoid that!
• Choosing Your Right Influencer: Your apt influencer is not the one with a high following, but one that has an active community engagement. Deriving better results can also depend upon choosing the right influencer in your niche. You must align it with your sales campaign, to get the best optimised results from a single influencer marketing plan. 
• Content Extravaganza: Make content that resonates to the core of your ideal audience. Tailoring content that speaks to the pain points of your audience is certainly a foolproof way to increase more traffic to your website. If your content resonates well, it will be shared to people who are of similar temperament, increasing your digital presence inevitably. 
• Build On Faith: Create a healthy working relation with your influencer and give them the creative space that they require to blend their expertise with yours. Remember,  working with an influencer is a matter of collaboration, not employment. They are working with you and giving them that space allows them to work better. 
• Track Progress Periodically: Maintain an objective mindset while going through the results of your influencer marketing campaign. This will allow you to customise your content in a way that impacts your audience to the maximum. 

Reaching Out To Mobile Audience First

According to the Hubspot Digital Marketing Report, about 80% of your Gen-Z audience and 62% of millennials use their mobile for searching information on the internet. This essentially means that developing a website which has a splendid mobile version, is a cool new way to reach your audience’s heart. If your visitors get a commendable user experience while visiting your website from the phone, they are more likely to share it instantly, since your users have more options to share across mobile phones. 

Here are some advantages of having a spectacular mobile version of your website and how it can increase website traffic.

Advantages:

• Improved Search Visibility: Google ranks your website better when it has an optimised mobile version. In the eyes of search engines, websites that can be easily accessed from multiple devices are better and thus having a great mobile version of your website can be a quick way to topple your search rankings. 
• Lowering Your Bounce Rate: Have you ever visited a mobile site which looks out of scale and abandoned it instantly? They might have a great PC version, but you will never return to that website. The inference from this is that having a better mobile site will prevent your visitors from bouncing off your page. 
• Build Up Your Brand Rep: Having a nice mobile site speaks to your brand’s reputation and how articulate your company is. Develop a breathtaking mobile site and your competitors will know that you are ready to pull some serious business!
• Outworldly User Experience: Search engines, particularly Google, ranks websites that provide a smooth user experience. Hence, having a mobile optimised version of your website will automatically enhance your user experience, in turn bringing in more traffic from organic searches. 

You can use online tools like Wix, GoDaddy, etc. to create a website that is optimised categorically for your mobile users. Use quick templates from these sites and engage your audience in an immersive experience on your website, even when they visit it from their mobile phones. Even though this does not seem like a strong way to boost digital traffic, let us assure you, the results from this technique can be mind boggling!

Be a Podcast Guest!

Podcasts are optimal platforms that draw your audience to educate them about your product or offering. Getting featured in a podcast is a good way to draw traffic because of the following reasons. 

• Reinvigorating Your Existing Audience: Featuring yourself on a podcast helps you reach your target audience on a more personal level, allowing you to touch their pain points from a more humanised perspective. When your existing audience sees a podcast with you representing your company, it instantly entices a feeling of expertise from your end. 
• Hyper Social Buzz: Podcasts have been creating vivid waves in the world of social media. The podcast format of content has been widely accepted by social media audiences and is bringing in engagement on a boosted level. 
• Go In-Depth With Your Expertise: Since the podcast format is pretty laid out yet interesting, it opens the avenue for you to get into your forte and explain your expertise to the target audience. This is an effective way to garner a virtual audience, finally driving up traffic for your website. 
• Educating A New Sect of Audiences: Podcasts have very good reach over social media, and if you are speaking of a topic which is your core competency, chances are that it will reach new people in your niche more efficiently. Social media algorithms promote engaging content and podcasts have forever drawn attention from diverse audiences. 

Long Tail Keywords – The Key To Win!

Long tail keywords are a recommended way to reach your digital traffic goals in a more profitable way. That is because long tail keywords have a specific search intent which can be recognised and worked upon easily. Long tail keywords also tend to have lower competition since they are so specific to your business or service. Here are some productive tips that can help you get the perfect long tail keywords for driving your digital traffic. 

Tips To Get The Right Long Tail Keywords

• Knowing Your Audience Personally: The key to obtaining the right long tail keywords is to understand your target audience’s pain points personally. When you can relate to the problem on an individualistic level, you can understand the search phrases that can be used by a person in that capacity. This allows you to become a saviour for your target audience since you show up at the times of peril. 
• Using Modern Tools: Tools like Google’s Keyword Planner can allow you to understand the market statistics for long tail keywords. Conduct the research properly by entering search terms which have more usage propensity. With a comprehensive knowledge of your user’s most used search queries and their specific problems in mind, you can craft the best long tail keywords. 
• Analyse Competitors: Alike any other marketing function, assessing the competitors and their strategy is vital. If you can source out the strategy that is working for your best competitor, you can easily modify it for your target audience. Crafting the most compelling strategy that overthrows your competitor’s authority. 
• Bonus Tip – Question Based Keywords: Often people search questions on Google to get to a piece of information. Using keywords similar to these questions will allow you to rank better and finally bring you great online traffic. 

Conclusion

All of this might sound really good, but unless it works for you, it is all a waste of time and effort. This section is dedicated to showing you the path to total personalisation. Every strategy is as good as it is effective for your business model and here are some of the ways that you can incorporate these above mentioned techniques into your grand plan. 

• Customised To The Core: Every technique needs proper modification to fit into the framework of your business plan. For example, if you are planning to draw in visitors by placing resource links on your social media pages, the resource needs to be very much tailored to your target audience. For a real estate business, the resource can be free property visits, pre-booking discounts, etc. whereas for a digital marketing agency it can be things like guides, templates, content designs and more!
• Finding Your Audience’s Sweet Spot: Using analytical tools you can ascertain the elements on your website that are working for you. Suppose you implement a technique from this list, and it seems to work for you. We suggest scaling the technique and using it to draw in the maximum number of visitors instead of trying out another way. 
• The Perpetuity Of This Process: The process of drawing in more traffic is a constant one, thus staying up on search trends, recent digital marketing breakthroughs and the progression of the marketing industry can be very beneficial for you. This way you can come up with your own techniques to boost digital traffic!

Driving more traffic to your website is an art, and just like any artform, it asks for personalisation. We have provided some sureshot techniques that have been known to enhance the user experience of your customer through their product journey. Each tip targets your audience in a varying perspective allowing you to choose the technique that works well for your organisation. Another closing tip to conclude this article with, is to create a good experience for your visitors through good content, compact web pages and targeted ads. If you can create a great experience for your visitors, you will automatically draw more digital traffic effortlessly.